{"id":1254,"date":"2020-07-05T23:42:51","date_gmt":"2020-07-05T23:42:51","guid":{"rendered":"https:\/\/tipografia.com.uy\/?p=1254"},"modified":"2025-10-20T13:07:48","modified_gmt":"2025-10-20T13:07:48","slug":"usina","status":"publish","type":"post","link":"https:\/\/tipografia.com.uy\/index.php\/2020\/07\/05\/usina\/","title":{"rendered":"Usina"},"content":{"rendered":"[vc_row type=\u00bbin_container\u00bb full_screen_row_position=\u00bbmiddle\u00bb column_margin=\u00bbdefault\u00bb column_direction=\u00bbdefault\u00bb column_direction_tablet=\u00bbdefault\u00bb column_direction_phone=\u00bbdefault\u00bb scene_position=\u00bbcenter\u00bb text_color=\u00bbdark\u00bb text_align=\u00bbleft\u00bb row_border_radius=\u00bbnone\u00bb row_border_radius_applies=\u00bbbg\u00bb overflow=\u00bbvisible\u00bb overlay_strength=\u00bb0.3″ gradient_direction=\u00bbleft_to_right\u00bb shape_divider_position=\u00bbbottom\u00bb bg_image_animation=\u00bbnone\u00bb][vc_column column_padding=\u00bbno-extra-padding\u00bb column_padding_tablet=\u00bbinherit\u00bb column_padding_phone=\u00bbinherit\u00bb column_padding_position=\u00bball\u00bb column_element_direction_desktop=\u00bbdefault\u00bb column_element_spacing=\u00bbdefault\u00bb desktop_text_alignment=\u00bbdefault\u00bb tablet_text_alignment=\u00bbdefault\u00bb phone_text_alignment=\u00bbdefault\u00bb background_color_opacity=\u00bb1″ background_hover_color_opacity=\u00bb1″ column_backdrop_filter=\u00bbnone\u00bb column_shadow=\u00bbnone\u00bb column_border_radius=\u00bbnone\u00bb column_link_target=\u00bb_self\u00bb column_position=\u00bbdefault\u00bb gradient_direction=\u00bbleft_to_right\u00bb overlay_strength=\u00bb0.3″ width=\u00bb1\/1″ tablet_width_inherit=\u00bbdefault\u00bb animation_type=\u00bbdefault\u00bb bg_image_animation=\u00bbnone\u00bb border_type=\u00bbsimple\u00bb column_border_width=\u00bbnone\u00bb column_border_style=\u00bbsolid\u00bb][vc_column_text css=\u00bb\u00bb text_direction=\u00bbdefault\u00bb]\n

Usina es un proyecto tipogr\u00e1fico de rescate y digitalizaci\u00f3n del trabajo de rotulaci\u00f3n expuesto por UTE en las fachadas de sus edificios. Su objetivo es contribuir a la cultura nacional al reconocer la herencia tipogr\u00e1fica y arquitect\u00f3nica de Montevideo.<\/p>\n

Usina es una tipograf\u00eda en estado org\u00e1nico, por lo tanto, sale a luz con el fin de construirse a lo largo del tiempo, en conjunto con quienes la usen, la observen y la pongan a prueba. Libre para todos y todas, as\u00ed como est\u00e1 para quienes caminan frente a al Laboratorio o Subestaciones de UTE.<\/p>\n

La historia, muchas veces dada por cotidiana, otorga valor al paisaje inadvertido y permanente en el tiempo, lo vuelve patrimonial. Este proyecto muestra lo importante del oficio, el esfuerzo y el amor por lo que uno hace, la voluntad. Ofrece un momento para observar los destellos de una est\u00e9tica que nos pertenece.<\/p>\n

Dise\u00f1o y Coordinaci\u00f3n: Gabriel Benderski
\nTipograf\u00eda: Mat\u00edas Fern\u00e1ndez Di Iorio<\/strong><\/p>\n

(tomado de SAU)<\/p>\n

m\u00e1s informaci\u00f3n aqu\u00ed<\/a>
\n[\/vc_column_text][vc_column_text css=\u00bb\u00bb text_direction=\u00bbdefault\u00bb]\n\n By<\/span> Vicente<\/a><\/span>Mat\u00edas Di Iorio<\/a> Profesional<\/a> 2020<\/a> Tipograf\u00edas<\/a> <\/span>[\/vc_column_text][nectar_btn size=\u00bbsmall\u00bb open_new_tab=\u00bbtrue\u00bb button_style=\u00bbregular\u00bb button_color_2=\u00bbAccent-Color\u00bb icon_family=\u00bbnone\u00bb el_class=\u00bbboton-celeste\u00bb text=\u00bbSitio\u00bb url=\u00bbhttps:\/\/reset-type.com\/typeface\/Mazumba\u00bb][nectar_btn size=\u00bbsmall\u00bb button_style=\u00bbregular\u00bb button_color_2=\u00bbExtra-Color-2″ color_override=\u00bb#464646″ icon_family=\u00bbnone\u00bb el_class=\u00bbboton-gris\u00bb text=\u00bbMat\u00edas Di Iorio\u00bb url=\u00bbhttps:\/\/tipografia.com.uy\/index.php\/2025\/06\/02\/matias-di-iorio\/\u00bb][\/vc_column][\/vc_row]\n","protected":false},"excerpt":{"rendered":"

[vc_row type=\u00bbin_container\u00bb full_screen_row_position=\u00bbmiddle\u00bb column_margin=\u00bbdefault\u00bb column_direction=\u00bbdefault\u00bb column_direction_tablet=\u00bbdefault\u00bb column_direction_phone=\u00bbdefault\u00bb scene_position=\u00bbcenter\u00bb text_color=\u00bbdark\u00bb text_align=\u00bbleft\u00bb row_border_radius=\u00bbnone\u00bb row_border_radius_applies=\u00bbbg\u00bb overflow=\u00bbvisible\u00bb overlay_strength=\u00bb0.3″ gradient_direction=\u00bbleft_to_right\u00bb shape_divider_position=\u00bbbottom\u00bb bg_image_animation=\u00bbnone\u00bb][vc_column column_padding=\u00bbno-extra-padding\u00bb column_padding_tablet=\u00bbinherit\u00bb column_padding_phone=\u00bbinherit\u00bb column_padding_position=\u00bball\u00bb column_element_direction_desktop=\u00bbdefault\u00bb column_element_spacing=\u00bbdefault\u00bb desktop_text_alignment=\u00bbdefault\u00bb tablet_text_alignment=\u00bbdefault\u00bb phone_text_alignment=\u00bbdefault\u00bb background_color_opacity=\u00bb1″ background_hover_color_opacity=\u00bb1″ column_backdrop_filter=\u00bbnone\u00bb column_shadow=\u00bbnone\u00bb…<\/p>\n","protected":false},"author":2,"featured_media":1255,"comment_status":"closed","ping_status":"closed","sticky":false,"template":"single-custom-tipografias.php","format":"standard","meta":{"footnotes":""},"categories":[69,48,23,5],"tags":[],"class_list":["post-1254","post","type-post","status-publish","format-standard","has-post-thumbnail","category-69","category-matias-di-iorio","category-profesional","category-1-tipografias"],"_links":{"self":[{"href":"https:\/\/tipografia.com.uy\/index.php\/wp-json\/wp\/v2\/posts\/1254","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/tipografia.com.uy\/index.php\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/tipografia.com.uy\/index.php\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/tipografia.com.uy\/index.php\/wp-json\/wp\/v2\/users\/2"}],"replies":[{"embeddable":true,"href":"https:\/\/tipografia.com.uy\/index.php\/wp-json\/wp\/v2\/comments?post=1254"}],"version-history":[{"count":2,"href":"https:\/\/tipografia.com.uy\/index.php\/wp-json\/wp\/v2\/posts\/1254\/revisions"}],"predecessor-version":[{"id":1497,"href":"https:\/\/tipografia.com.uy\/index.php\/wp-json\/wp\/v2\/posts\/1254\/revisions\/1497"}],"wp:featuredmedia":[{"embeddable":true,"href":"https:\/\/tipografia.com.uy\/index.php\/wp-json\/wp\/v2\/media\/1255"}],"wp:attachment":[{"href":"https:\/\/tipografia.com.uy\/index.php\/wp-json\/wp\/v2\/media?parent=1254"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/tipografia.com.uy\/index.php\/wp-json\/wp\/v2\/categories?post=1254"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/tipografia.com.uy\/index.php\/wp-json\/wp\/v2\/tags?post=1254"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}